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The report covers the global matcha market share and is segmented by Product (Regular Tea, Flavored Tea), by Form (Powder and Liquid), by Distribution Channel (Hypermarket/Supermarket, Specialty Retail Stores, Online Retail Stores, and Others), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The market size and values are provided in terms of (USD million) over the forecast years for the above segments.

Matcha's exotic preparation styles and aromatic appeal have been the main reasons for its adoption in the food and beverage industries of several regions and non-indigenous countries. Matcha is made from shade-ground tea leaves, called tencha, which are ground into powder using granite stone mills. A few decades ago, matcha tea was a regional beverage that few people outside of Japan had heard of. However, due to the rapid growth of food tourism, matcha has become a recognized form of tea in several Asian countries.

a brief intro and dive into all things matcha.